Create a business website for your company; it is important. We have been told time, time, and again. In this post, we hope to elaborate on the need for a website for every business, especially taxpayers today. We hope to convince you that your company needs a website.
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A website is for every business. This is irrespective of whether you sell goods, services, digital products, or software. This is because every business requires a presence on the internet. A company presence on the internet will make most business operations more accessible and faster.
The world has changed and will continue to change rapidly. As business owners, we must adapt. Otherwise, our companies will fade away due to competition. Today anyone searching for a company will start with the internet search. You give someone your business card, and they will search for you on the internet.
Having a website is one of the significant business decisions. In this post the assumption is that you are a taxpayer who owns a business.
What is a website?
Many people misunderstand what a website is. A website is a collection of related web pages under one domain name. A single person, a team, or a company creates the pages. A website can have one page or many pages; it depends on the website owner. A website is a company’s internet presence. It is the business real estate on the internet. The name of your website is like a title deed in the internet.
No one can register that name as long as you have it and renew the registration every year. Therefore, a website is your business on the internet. A company’s website is the same business on the internet.
Types of Websites
There are many types of websites. The types depend on many things, for example, the industry, what the taxpayer is selling, the location, etc. We will categorize the types of websites according to what taxpayers may be selling for this post.
There are many things that a taxpayer can sell to the public. However, there are four broad categories: goods, digital products, services, and software.
Let us use examples of how you can use a website. This will help us understand what a website is.
A website for a goods trader
If you sell stationery items, you can have an internet shop (e-commerce) to display all the stationeries you sell. If a customer wants to purchase any stationery item, they can go to your website, select the items, make the payment, and contact you to deliver the stationery items.
For example, if you want to buy a T.V from Amazon, you visit the website, choose the T.V, make the payment and tell them where you want the T.V delivered.
Tourist Attraction – Chain Bridge River I Sources: Pixabay
A website for a services seller
If you sell services, you can sell the same services on the internet. You need a website to tell current potential customers and clients what you do. You also need a website to inform your existing customers and clients of any updates.
If you are in the construction industry, you can use the website to inform potential clients about what you do and showcase some of your completed projects. Potential clients can contact you using the contact form on your website.
A website for a digital product seller
If you sell digital items, such as e-books, your customer will go to your website, select the products they need, make the payment, and receive the product in their email.
For example if you need to buy a tax book you can visit book @ taxkenya, pick the tax book you need, make the payment and you will receive the book in your email.
A website for a software seller
If you sell software, you can also use your website. On the website, you will provide information about the products and how people can purchase the products.
For example, if you are in video making business and would like to buy Pictory video-making software, you only need to visit their website. Another good example of a company selling software.
Reasons to Create a Business Website as a Taxpayer
We have explained and given examples of how you can use a website to sell goods, services, digital products, or software.
But wait, as a taxpayer, why do you need a website for your business?
This website is about tax compliance. To improve your tax compliance, you require two things:
a. Information – current and correct information to do what you must do, e.g., file levy tax, collect tax, file tax returns, remit tax, etc.
b. Money – money to pay tax. You need to have adequate cash at the right time because tax is paid periodically on a cash basis. To get sufficient money, you need to increase business volume (more places to sell), increase gross profit (reduce business cost), etc.
Every taxpayer should critically examine how they do business to stop struggling when required to pay taxes.
A website will go a long way in solving this problem.
How will a website help any taxpayer resolve the problem of cash to pay taxes?
Reasons to Create a Business Website
People do what they do for many reasons. People use websites for a variety of reasons, both business and non-business. As a taxpayer, a website is about your business, Your business in the internet.
Here are 11 reasons to create a website for your business today.
1. Tell customers your brand’s story
A website is a company’s online presence. This is the company’s real estate presence on the internet. Most websites tell a compelling brand story to current and potential customers and clients about the company. By visiting the company’s website, you can learn about the company’s brand.
You, too, should inform current and potential customers or clients about your company’s brand story. What better way than using a website.
Tourist Attraction I Sources: Pixabay
2. Create attention
You want to do big business and create attention for your business. Go online to create attention, and this will promote your business. Creating attention and promoting a company with an online presence is easier. You can send the URL for your company website to your family, friends, business associates, basically anyone.
You can also promote your business on YouTube, Facebook, Instagram, Twitter, LinkedIn, and Pinterest. There are now various social media software enabling you to use your website to boost business and increase sales.
You can send and post your link everywhere. The more you do it, the more your business will be known. Wherever you will send or post your links, the people will come to your website and discover all things about your company.
The people who will visit your company are your current or potential customers or clients.
3. Boost your company’s credibility
A website boosts your company’s credibility. A credible company can be trusted. A company that is online is a company ready to be scrutinised. Most businesses aren’t online, and if your business is online, it will be viewed as a credible company.
Many businesses include testimonials on their websites.
To improve credibility, you can post consumers’ or clients’ testimonials online for everybody to see. This will boost customer trust in your company, and you most likely will attract new customers or clients.
4. Easier to Market
It is easier to promote a website than a physical business. For example, if you put an advert, people can visit your website immediately from all over the world. However, only those who can get to your physical business location can visit if that is the only business location you have.
When you have a website and want to promote your products, you can post the products online. Any customer interested in your products will only need to click the link.
If you want to purchase the product, you only need to the company click, and you will go to their website right away and buy the product. No appointment is required.
5. Interact with clients
Having a website makes customer service more efficient. You can have a system where you can interact with your customers. If you introduce a new product, you can send all your customers or clients an email with a link to your website. The customers can also interact with you using the contact form on your website.
For example, if you want to buy any of our books, you only need to click HERE for all our books, HERE for tax books, and HERE for non-tax books. You will go to the websites and buy any book you want, and you will get the book in your email. You can also complete the contact form to get all future updates.
If you work in the finance industry and have a website and desire to provide consultancy services to your clients about the best ways to save money and provide an online system, you can simply email them your website link.
6. Product delivery
Any company can sell goods, services, digital products, or software offline and online. Delivering what you have sold is very important. Sometimes, delivering goods, services, digital products, or software from an offline store is not accessible. Customers or clients need the delivery and immediate delivery.
When you have a website, it is easier and faster. The customers or clients will only need the product URL or link. For example, if you want to buy a page builder like Elementor, you only need their link to purchase it. You will get the delivery of the product immediately and download it.
In the case of selling goods, once you have a website, you can concentrate on delivering the products. Customers will need to order online and have the products delivered. For example, you can buy a TV from Amazon without visiting their stores. The TV will be delivered to you if Amazon delivers to your location.
7. Install a shopping cart
You can put your whole catalog of offline stores online on your website. All your products, including goods, services, digital products, and software. If you have a physical store, you can open an online store and operate them concurrently.
Setting up a second store on the internet is cheaper. The beauty is you can have as many internet stores as you want. That is, you can have as many websites as you like. The options are limitless.
8. Collect business data
Companies deal with clients or customers. To succeed, a company must understand its clients and customers. This will allow companies to produce better products faster and provide customer care.
This will boost the company’s profits. A website will aid the company in social listening for critical business insights.
Busan Chain Bridge I Sources: Pixabay
9. It facilitates work
Most businesses benefit from websites. For some services, a customer may need to access through a website. This is usually with a click.
For example, suppose your company makes YouTube videos and uses Pictory, every time you need to make a video. In that case, you will need to go to the Pictory website and generate as many videos as possible.
This means that some websites facilitate workflow. Depending on the products thu sell, you may need to give your system access to your customers or clients.
The tax authority has given taxpayers access to i-Tax through its website in Kenya. The taxpayers can upload their tax details, unlike in older days when taxpayers would take the tax details for the tax authority to upload.
10. Infinite room for your business
Websites are infinite, they will be there forever, and you can display as many items and content as you wish. Amazon, for example, is just a website. There are thousands of items on display. This is possible because of the very nature of a website.
Imagine a store with all the products on Amazon. A store like that would dwarf most nations. Is that even conceivable? No way. How would people shop? Today because of a website, you can shop from one corner to the other using only a mouse.
11. Runs 24×7
Most non-internet businesses are open from 8 am until 5 pm. However, online businesses are open 24/7. No closure. They are open 24/7, 365 days.
The businesses are worldwide in scope and do not simply operate in the countries where the owners reside. Amazon, for example, is a global business.
Conclusion
Why create a business website as a taxpayer today? By explaining these 11 reasons, we hope that we have persuaded you to create a website for your business. Of course, there are many other reasons out there.
This post was on 11 reasons to create a business website as a taxpayer.
We trust you have learnt something.
Thank you for reading the post.
Dr. Wakaguyu W. K
Remember to visit the E-Store for books HERE
